To sell more concrete jobs, you must know which jobs are the most profitable for you.
Then target the market segment that will provide the most repeat sales volume.
Use equipment that is sized to efficiently, and cost effectively, provide the services you sell.
WHAT CONCRETE MUD JOBS
ARE THE MOST PROFITABLE
FOR YOUR BUSINESS?
Step 1. Pick Your Type Of Customer
- Large commercial concrete jobs.
Commercial concrete jobs could last for a month, or even longer.
You will have to provide the general contractor with a very competitive bid to get these jobs.
This takes bigger equipment and more employees than smaller concrete jobs.
Bigger equipment will have a tough time working in tight residential locations.
On the other hand, smaller equipment can’t provide the quantity of work required in the time allowed for completion.
- Small contractors and specialty businesses such as: Remodeling companies, landscape architects, and interior design companies.
These businesses can provide you with a steady stream of concrete jobs that are suitable for smaller equipment and smaller crews.
- Homeowners, townhome associations, and apartment buildings.
Homeowners generally don’t provide repeat business, but they can provide valuable reviews and referrals.
You can also charge a higher profit than other commercial contractors and businesses would allow.
Step 2. What Type Of Concrete Do You Do Best?
- Block work
- Poured Concrete – footings, foundations, walls, floors, driveways, sidewalks
- Shotcrete – swimming pools, tunnels, retaining walls, domes
- Decorating concrete – countertops, patios, stamped & stained
- Redi-Mix Provider.
STEP 3. Sell More Concrete Jobs To The Same Customer.
- It is much easier to sell more concrete products to your current customer or past customers than to get a new customer.
Your list of products and services must all relate to each other so that by selling one of them, your customer sees the value in buying the others.
Pick your main product – the one that your ideal customer buys the most often. Promote that product relentlessly. Then up-sell those customers to higher priced products and/or additional products that are closely related to your main product.
The smaller general contractors and specialty businesses mentioned in step 1 above will need a wider range of products than your typical homeowners.
That is because they deal with a wider base of clients than just homeowners. Their client base will include other small local businesses like barber shops, dentists, lawyers, accountants, restaurants, etc.
So, that is starting to look like a pretty good type of customer don‘t you think?
- They have the largest number of pre-sold customers, and the need for the largest selection of products and services.
Need help in marketing your concrete business to them? Use my Sell Concrete Contact Page to see if your concrete business is a good fit for my marketing business.
The Net Profit Results
You can expect bigger profits from the jobs you do, because:
- Once you have enough repeat customers to fill your schedule your advertising costs will drop.
- Remember what I said? Repeat customers are less expensive to keep than getting a new customer for each concrete job.
- When you have all the work you can handle, you can turn down the lower profit jobs, and concentrate on the higher profit concrete jobs.
- When your equipment is sized to the type of work you do, it is running at its optimum efficiency.
That translates into lower fuel costs, fewer and less expensive repairs, longer equipment life. Not to mention, lower initial investment when purchasing equipment.
Pit-Falls To Watch Out For
Many concrete contractors start out doing residential work, because it is an easy step up from being an employee. After all, all you have to do is buy your own equipment and get customers. Right?
Getting customers is the hard part! Much harder than troweling fast setting concrete on a hot muggy day!
The next step up is selling concrete services to the smaller general contractors, interior designers, and landscape architects.
You already have the concrete finishing skills and the equipment, but do you have the ability to meet the higher demands of other business owners?
The requirement here is that you have a history of ability, and reliability. These businessmen aren’t going to accept low quality work, or complaints from their customers, because you messed up!
After all, their business reputation and income are dependent upon you, and your work.
Can you meet those standards? Yes?
That’s terrific! However, …
Can you convey that level of expertise to the business owners? Are you a good face to face salesman? Most people aren’t!
That is why having a well-designed website is a necessity to save your bacon!
Your website is your 24/7 salesman that makes you look good all of the time, even when you’re not actually looking your best Monday morning or Friday night.
Can You Step Up To Large Scale Commercial Work?
Once you have become a good businessman in your own right, and you have a history of doing small commercial jobs, can you step up to large scale commercial concrete jobs?
The big questions here are:
- Can you afford the bigger equipment? Especially if it won’t be used every day, because you don’t have enough work for it?
- Can you drop your smaller commercial jobs and the equipment needed to do those jobs?
Probably not right away. Not until you are getting steady work from the large commercial contracts.
Therein lies the big problem. You are now effectively running two different types of contracting businesses.
This requires a more complex set of business skills. It requires competing against better establish companies with bigger budgets and a better marketing system.
You can carve out a larger and larger chunk of commercial business
by discovering what your competitors are doing to be successful.
- Then either copying what they do, and doing it better.
- Or by finding where they are not doing so well, and doing that better.
picking your fights To Sell More Concrete Jobs.
In the first case (#1. above), you are up against very stiff competition. You are fighting for their bread and butter, and they will do everything they can to beat the mud out of you.
In the second case, the competition is much lower, and the cost of out-marketing them is much lower.
That is where you need to target your marketing, but where is that target, and what is that target?
What If You Knew How Your Competitor Gets Their Clients
You Could Ethically Steal Them Away?
That Is What Sell Concrete Can Do For You!
SELL CONCRETE WILL DECONSTRUCT THEIR MARKETING PLAN
- Where they get their best customers
- Where they advertise
- How much they spend to get a customer
- How to copy their marketing plan
- Create a better marketing plan that preys on their weaknesses.
SELL CONCRETE CAN DECONSTRUCT ANY MARKETING PLAN!
I CAN DO IT FOR YOU, OR FOR YOUR COMPETITOR – NOT BOTH!
FIRST COME FIRST SERVED
Start Selling More Concrete Jobs!
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